MARKETING EXEC 1: Bjorn, kids these days are complicated. The times are changing quickly, and each day brings a new fad in pop culture. If we want to stay on top of Gen X, we need to keep up with what’s happening, what’s…cool. So I ask you Bjorn, what are kids into these days?
MARKETING EXEC 2: Hmm…lolcats?
EXEC 1: No.
EXEC 2: Electronic Dance Music?
EXEC 1: Nej.
EXEC 2: God, um…burly Vikings?
EXEC 1: Almost…burly FLYING vikings.
EXEC 2: Genius.